5 effective tactics to create captivating contents for blogging

Many Bloggers strive much to drive more organic traffic for their blog and induce the audience to read their blogs. Only few bloggers can get a large number of subscribers for their blog posts.

It is a kind of art that indulges some tactics to captivate the attention of online readers and make them subscribe to your blog posts.

Whether you are doing Blogging as your Digital Marketing Strategy or you are a Professional Blog writer, you have to sure that your blog post and the contents you provided in the post assure the value for your brand persona.

As millions of blog posts are published every day, your blog will get traffic only if you provide high quality contents. Otherwise the traffic of your blog will decrease.

In this post, we explain some strategies which will help Digital Marketers, Bloggers to create high quality contents which can captivate the audience attention, obtain more subscribers to blogs.

1.     Presentation

Every Blogger have to give more importance for the style in which they present the content to audience.

Remember that the internet users are looking for textual contents ignoring videos, infographics and other visual contents because they are looking for valuable information.

Hence, the blogger has to present the contents in an easy digestible form. You have to provide suitable headings, subheadings, bulleted lists, add visual elements like images, slideshare and even videos which are all add value to your blog posts.

Make sure that your content is not tedious and boring for readers.

The base thing to make the readers engage with your blog is to create valuable and quality content and present it in an interesting and easy to understand manner.

2.     Create Powerful titles that sounds interesting

Blog titles are the ones that create great impressions and induce the visitors to read your post.

Titles have the power to catch the attention of audience interest. Hence every blogger have to draft interesting titles by including more powerful words.

Blog posts with interesting titles and no value contents are not worth to get customer engagement and subscribers for your post.

In case of SEO and Internet Marketing, you have to add your primary keyword in the blog title. This will make your blog post captivating and empowers the search engines to easily find your blog (i.e.) will support your SEO actions.

5 things which can improve your Blog titles are given here.

3.     Optimize the content with your Keywords

Webpages stand top in Search Engine Result Pages are acquiring more clicks and get huge traffic.

By customizing the content with your targeted keywords enhances the chances of improving visibility for your content in Search Engines because keywords help the search engine spiders to understand what kind of content you are offering and helps the spider to examine your content is an exact match for the user’s search query.

Besides this, keywords play a crucial role in bringing great engagement metrics as it makes the readers to feel that you have produced a valuable content.

4.     Build External Links

It is sure that your blog post will get more traffic if you publish a post on subject which is currently trending or breaking news in your Niche.

The Bloggers may create a valuable content on any new subject based on your knowledge and opinion in that subject. They have to add value to their post by customizing the content with the relevant factors suggested by Experts in the Niche by linking to the specified web page.

With this link building, the credibility of your blog page will increase as people will feel that you have justified your thoughts by checking well with experts’ opinions and make your post.

Besides this, the linkbuilding will add value for your post as many readers will come to know the Expert in your niche via your blog post.

5.     Maintain the uniqueness

The bloggers have to be aware of creating unique contents and maintain the uniqueness in presenting the contents.

Most of the bloggers create contents by analyzing experts’ blog posts and popular web pages on a particular subject. They can enhance the uniqueness by integrating their own concepts and suggestions on the particular subject in their Post.

By delivering unique contents in your own presentation style, both search engines and people will find your post easily which will result in increasing traffic.

5 things to improve blog titles that make you invincible

Creating an engaging blog post and Business Blogging are mandatory in today’s digital world to attract internet audience but also required for SEO and Digital Marketing.

Many Bloggers do not understand the need for creating charismatic blog titles. Hence they can’t make their Blog posts widely reachable. We need to make the readers get impress and intend to read the post when they view the post in any web sources like Social Media and much more. We can achieve that by providing impressive and engaging title.

With deep analysis of some blog posts getting more viewers and shares, we suggest some techniques to create an engaging Blog title for your blog posting activities.

1.     Be accurate in your title

Giving a title which serves as a miniature version for your post is great and it should be relevant to your post. Otherwise the readers will feel complicated with your post.

For instance, you are writing a blog post “Ways to get 1000 backlinks in a day”. It would catch the attention of audience and get more reachability. But is a well known that it is impossible to get 1000 backlinks in one day manually. Even if you some spammy tricks, you will get penalized. If your readers do not get satisfies withnthe things you explained to get backlinks, it will minimize your reputation among your readers.

Instead, you can give title as “Ways to get much backlinks in a day”.

Remember that your blog title must explain what you are going to tell in your post. Choose the appropriate title relevant to your post is best. It is better to avoid drafting title with the view of gaining audience attention.

2.     Be precise with your Title

Providing short titles enables your post to easily remember by readers and it will add value to your blog post. The title with shorter length will look catchy and very impressive.

Besides these facts, Titles with shorter leangth will help you to place your blog post in various online platforms.

Remember that the title length should be under 70 characters if you want to place it in Search Engines. In Twitter, you can give status with maximum 140 characters. While sharing your post in Twitter, the title must be under the specified character limit.

Hence by providing short and precise titles, it will become catchy and will homogeneity while sharing.

3.     Use simple words

Using complicated words and other business oriented words will make audience feel complicated with your post. It is better to use simple words for your title.

For example, consider the following:                                   

Techniques to get customer engagement in Twitter

Strategies to acquire customer commitment in Twitter

Both titles explain the same meaning. But the second title is indulged with some complex words like strategies, acquire. The reader will feel quite difficult to understand the meaning and what the post explains.

The first one delivers the same meaning with simple words. Hence readers will feel flexible with the title and understand about the post.

4.     Offer Working Title

With the view of providing catchy titles, some bloggers use topics like ‘The Best Ways’. This kind of title does not focus any particular thing on the post. But a working title reveals the readers what the content is about little more particular.

For examples, if you are writing blog post on techniques to get improve your website traffic. Giving titles like “Best Ways” will damage your reputation.

You need to give like “Best ways to improve website traffic” boost the impressions and clicks of your post

5.     Improve the reliability

It is simple to get the confidence of a reader to click the post by providing some things in the post. We suggest some things and words which will add value and make the readers to trust your post. Add the following things in the title of your blog post as per your needs:

·        Use numbers if you provide information on a specific topic by listing them

·        Begin with interrogative words When, Why, How. This will make the audience to open your post.

·        You can add value to your title by making promises in the title. For example, “Amazing SEO Trends you did not know” or “5 digital marketing techniques which will take your business to next level”.

If you do not find catchy blog titles even with the things specified above, don’t worry. There are some tools which will suggest you blog titles and help you to analyze the quality of your Blog title. Few Title generating tools are listed as follows:

·        Title Generator

·        BloggingNerd

·        CoSchedule

·        Awesome Titles

·        Hubspot’s Blog Topic Generator

·        Tweak Your Biz

·        Portent Content Generator

With the above online tools, you can generate attractive blog title by simply mentioning your blog’s general concept or any other relevant keyword.

CoSchedule will help you to rate the quality of your title. Once you create your blog’s title, simply enter your title and click  Analyze Now . It shows you the quality of your title and some more suggestions to optimize the title.

CONTENT MARKETING TRENDS FOR 2016

It looks time travels very fast in a rapid manner. Just few days are available to enter in the New Year 2016. Wish you advance Happy New Year.

In this 2015, we have seen many appropriate changes in Content Marketing Strategies like visual elements going viral, newsfeeds got amazing responses and so on. We hope that the changes will continue in 2016 as usual. Based on our assumptions, we predict some techniques which will rule 2016 to support your Content Marketing Strategy.

1.     Native Advertising

In the beginning of 2015, native advertising brought a small splash in the Digital Marketing. This will go virtual in the coming year. Many Content Marketers are beginning to concentrate in drafting Branded messages again. Hence it is sure that native advertising will bring some vibrations in 2016. The base reason for this change is  a simple Thing. Content Marketing is done to do get huge traffic in Internet and for promotion activities. Even it brings more desirable results, people are not aware of it probably. As people like contents which entertain them, native advertising is the visible option for you to entertain people.

2.     Concentrate in Videos and other visual elements

Providing contents with visual elements like images, videos is already in existence. Adding videos has been increasing in the recent years. We see videos everywhere in Internet. In addition to Youtube, videos are available in most of the platforms including Facebook, Blogs, Whatsapp and so on.

Videos will make your readers engage with your content, make them excited and stimulate the eager to share. We assure that drafting videos in story telling manner will raise your Business value in 2016.

3.     Add quality to your contents

As usual, it is important to create high quality content in this year also. Use visual elements like images or infographics, videos which are mentioned above to add value and ensure the quality of your content. Informative, reliable, relevant contents will support you in SEO and other ranking factors. Hence quality content will support you in ranking factors and empower people to differentiate your firm from your Competitors.

4.     Concentrate in new Distribution Platforms

We hope that 2016 will provide some new platforms for distributing contents. Any Content Marketers can reach the extent for distribution with Instagram and Whatsapp. You see that images. Memes, videos and others offered in Whatsapp are going viral and acquiring broad reachability. Creating native contents for Instagram and Whatsapp will offer you new platforms for distributing colntents, even say extend your distribution platforms.

5.     Optimize for Tiny Screens

Similar to responsivewebsite design, it is time to concentrate in creating contents with the view of execute contents in tiny screens. As mobile internet traffic has been increased widely, you will need to optimize your contents for tiny devices.

For example, you are doing Blogging for your content marketing strategies. Some Blog Hosting sites like Simplesite are not mobile responsive. The users can view your blog in computers alone. Then they will ignore your website. Hence you need to optimize the blog for Mobile Responsive or create blogs in sites which are responsive for devices of all sizes and layouts.

Infographics are not also supported by small screen devices. You need to break them into easy to consume slide-decks for small devices.

6.     Do Experimental things with Multiskilled Team

Experimental Practices like contents with new format, images, drafting viral contents and all other experimental things will enable you to gain great customer trust in the year 2016 as many Experts predict that 2016 will be an year of crazy and innovative Experiments.

It will be wise to extend your Content Marketing Team with multi skilled persons. As mentioned above, videos will rule this year and virtual contents will play a major role(Facebook and others are experimenting with 360 degree images and videos). With Multiskilled persons in your team, you can create videos and other contents with brainstorming efforts.