CONTENT MARKETING TRENDS FOR 2016

It looks time travels very fast in a rapid manner. Just few days are available to enter in the New Year 2016. Wish you advance Happy New Year.

In this 2015, we have seen many appropriate changes in Content Marketing Strategies like visual elements going viral, newsfeeds got amazing responses and so on. We hope that the changes will continue in 2016 as usual. Based on our assumptions, we predict some techniques which will rule 2016 to support your Content Marketing Strategy.

1.     Native Advertising

In the beginning of 2015, native advertising brought a small splash in the Digital Marketing. This will go virtual in the coming year. Many Content Marketers are beginning to concentrate in drafting Branded messages again. Hence it is sure that native advertising will bring some vibrations in 2016. The base reason for this change is  a simple Thing. Content Marketing is done to do get huge traffic in Internet and for promotion activities. Even it brings more desirable results, people are not aware of it probably. As people like contents which entertain them, native advertising is the visible option for you to entertain people.

2.     Concentrate in Videos and other visual elements

Providing contents with visual elements like images, videos is already in existence. Adding videos has been increasing in the recent years. We see videos everywhere in Internet. In addition to Youtube, videos are available in most of the platforms including Facebook, Blogs, Whatsapp and so on.

Videos will make your readers engage with your content, make them excited and stimulate the eager to share. We assure that drafting videos in story telling manner will raise your Business value in 2016.

3.     Add quality to your contents

As usual, it is important to create high quality content in this year also. Use visual elements like images or infographics, videos which are mentioned above to add value and ensure the quality of your content. Informative, reliable, relevant contents will support you in SEO and other ranking factors. Hence quality content will support you in ranking factors and empower people to differentiate your firm from your Competitors.

4.     Concentrate in new Distribution Platforms

We hope that 2016 will provide some new platforms for distributing contents. Any Content Marketers can reach the extent for distribution with Instagram and Whatsapp. You see that images. Memes, videos and others offered in Whatsapp are going viral and acquiring broad reachability. Creating native contents for Instagram and Whatsapp will offer you new platforms for distributing colntents, even say extend your distribution platforms.

5.     Optimize for Tiny Screens

Similar to responsivewebsite design, it is time to concentrate in creating contents with the view of execute contents in tiny screens. As mobile internet traffic has been increased widely, you will need to optimize your contents for tiny devices.

For example, you are doing Blogging for your content marketing strategies. Some Blog Hosting sites like Simplesite are not mobile responsive. The users can view your blog in computers alone. Then they will ignore your website. Hence you need to optimize the blog for Mobile Responsive or create blogs in sites which are responsive for devices of all sizes and layouts.

Infographics are not also supported by small screen devices. You need to break them into easy to consume slide-decks for small devices.

6.     Do Experimental things with Multiskilled Team

Experimental Practices like contents with new format, images, drafting viral contents and all other experimental things will enable you to gain great customer trust in the year 2016 as many Experts predict that 2016 will be an year of crazy and innovative Experiments.

It will be wise to extend your Content Marketing Team with multi skilled persons. As mentioned above, videos will rule this year and virtual contents will play a major role(Facebook and others are experimenting with 360 degree images and videos). With Multiskilled persons in your team, you can create videos and other contents with brainstorming efforts.